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Live now on the App StoreAndroid coming soonLondonClock inOracle picks the nightCross pathsClimb the ranksFree, Explorer, Icon30% off yearlyNo card to startThe Owl RemembersLondon nightlife, levelled upLive now on the App StoreAndroid coming soonLondonClock inOracle picks the nightCross pathsClimb the ranksFree, Explorer, Icon30% off yearlyNo card to startThe Owl RemembersLondon nightlife, levelled up

MYSOVA Press Kit

§ - PRESS KIT

London nightlife, remembered.

For press, editorial, and partnerships.

MYSOVA is the gamified nightlife app, live now on the Apple App Store in London (Android coming soon). Clock in to venues. Earn XP. Cross Paths with the strangers you shared a night with. Climb 10 ranks from Owlet to Ultimate SOVA. The Owl Remembers.

Download on the App StoreAndroid coming soon

§ II - FACT SHEET

CompanyMYSOVA LTD
Registration#17154283
Trademark (word)UK00004373417
Trademark (owl mark)UK00004373474
Founded2026-04-13
HQLondon, UK
AvailabilityLive on the Apple App Store (GB) · Android coming soon
Download (iOS)https://apps.apple.com/gb/app/id6768984093
Venues on day one485 across 17 London zones
FounderPavel Vassiltsenko (PV)
Contactpavel@mysova.co.uk

§ III - QUOTE BANK

London invented nightlife. MYSOVA is the loyalty layer on top of it. The first app where showing up actually matters.
On the mission · PV, founder
We turned the door list into a game. XP. Rank. Badges. 10 rank tiers from Owlet to Ultimate SOVA. The Owl Remembers every venue.
On gamification · PV, founder
485 London venues, 17 zones, one app. From Fabric to Annabel's - the entire city graph, ranked and routed.
On the venues · PV, founder
MYSOVA is live now on the App Store. Clock in, earn XP, cross paths, and let the Owl remember your nights. Bring your friends: refer someone, they clock in at their first venue, and you both earn — the regulars who show up most climb fastest.
On launch · PV, founder

§ IV - ASSETS

Owl mark · 4K PNG

4096×4096 transparent. Print + editorial.

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Owl mark · web PNG

Transparent, web-optimised.

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Owl mark · WebP

Smaller, modern browsers.

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OG image (social card)

1200×630 gold + owl.

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Founders cover (OG)

Wall of Fame social card.

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Gold#E5B350
Navy#0a0e17
Cream#F2EBDD

§ V - STORY ANGLES

  • ·Solo-founder, ten-week build, UK-registered LTD: the anti-Silicon-Valley case study.
  • ·Gamifying a city: 17 zones, XP multipliers, 10 ranks. Foursquare for the phone-addicted generation.
  • ·Gamified clock-in and real referral rewards borrowed from mobile games and challenger-bank invites - adapted to physical nightlife.
  • ·“The Owl Remembers” - a memory system for nights out. Route maps, timeline, share cards.
  • ·485 curated London venues live in the app — every clock-in earns XP, every dwell unlocks rewards, every Path is real-world.

PRESS CONTACT

Pavel Vassiltsenko

Founder, MYSOVA LTD

pavel@mysova.co.uk

Based in London. Usually reply within 4 hours.