MYSOVA Press Kit
London nightlife, remembered.
For press, editorial, and partnerships.
MYSOVA is the gamified nightlife app, live now on the Apple App Store in London, on iOS and Android. Clock in to venues. Earn XP. Cross Paths with the strangers you shared a night with. Climb 10 ranks from Owlet to Ultimate SOVA. The Owl Remembers.
§ II - FACT SHEET
CompanyMYSOVA LTD Companies House record ↗
Registration#17154283 verify on Companies House ↗
Trademark (word)UK00004373417 verify on the UKIPO register ↗
Trademark (owl mark)UK00004373474 verify on the UKIPO register ↗
Founded2026-04-13
HQLondon, UK
AvailabilityLive on the Apple App Store (GB) · Live on Google Play MYSOVA LTD on the App Store ↗
Download (iOS)https://apps.apple.com/gb/app/id6768984093
Venues on day one2,400+ across 17 London zones
FounderPavel Vassiltsenko (PV) director appointments, Companies House ↗
Contactpavel@mysova.co.uk
§ III - QUOTE BANK
London invented nightlife. MYSOVA is the loyalty layer on top of it. The first app where showing up actually matters.
We turned the door list into a game. XP. Rank. Badges. 10 rank tiers from Owlet to Ultimate SOVA. The Owl Remembers every venue.
2,400+ London venues, 17 zones, one app. From Fabric to Annabel's - the entire city graph, ranked and routed.
MYSOVA is live now on the App Store. Clock in, earn XP, cross paths, and let the Owl remember your nights. Bring your friends: refer someone, they clock in at their first venue, and you both earn — the regulars who show up most climb fastest.
§ IV - ASSETS
Owl mark · 4K PNG
4096×4096 transparent. Print + editorial.
Owl mark · web PNG
Transparent, web-optimised.
Owl mark · WebP
Smaller, modern browsers.
OG image (social card)
1200×630 gold + owl.
Founders cover (OG)
Wall of Fame social card.
Gold#E5B350
Navy#0a0e17
Cream#F2EBDD
§ V - STORY ANGLES
- ·Solo-founder, ten-week build, UK-registered LTD: the anti-Silicon-Valley case study.
- ·Gamifying a city: 17 zones, XP multipliers, 10 ranks. Foursquare for the phone-addicted generation.
- ·Gamified clock-in and real referral rewards borrowed from mobile games and challenger-bank invites - adapted to physical nightlife.
- ·“The Owl Remembers” - a memory system for nights out. Route maps, timeline, share cards.
- ·2,400+ curated London venues live in the app — every clock-in earns XP, every dwell unlocks rewards, every Path is real-world.
PRESS CONTACT
Pavel Vassiltsenko
Founder, MYSOVA LTD
pavel@mysova.co.ukBased in London. Usually reply within 4 hours.